For my logo design process I decided to use the inspiration from the cougar logo made in the adobe illustrator tutorials, but add my own twist to it. The logo represents Washington State Volleyball and that is why I made a circle around the logo because volleyball’s are round/ In the middle I have a volleyball player who is blocking a ball and the Washington State University logo in the center of the figure of the volleyball player. The reason I chose a blocking position for the logo is because blocking is a big part of the volleyball program. Said previously in my digital project, we are ranked number three in the country for blocking, so that is why the symbol must be of blocking. The lines spread apart on the outer part of the circle was done to bring emphasis and make the logo pop out. Gave the logo the sort of jazz hands excitement to the graphic on this logo post.
For in response to my peer’s critiques, I changed in my final draft logo where I placed the cougar logo. I used the line tool to cut out a volleyball and placed it across the blocker’s arms to appear that she was blocking. I then put the cougar head logo on top of where the volleyball was. Another change I made was keeping the text black and the rest the crimson red because I thought the text of volleyball would stand out better in a different color. I also changed the text style to a different font because one of my classmates told me it would look better with a different font being used.
To create the whole logo I first pulled two photos I used in my graphic design project. I first resized the images after I went up to file and placed the photos into the document, as well as created a new layer. The cougar head and the blocking photo I used the pen tool to cut out the parts I wanted to use in my logo. I went around each shape and traced along the edges to create the look I wanted. Next I took of the stroke of each and changed to a fill color and took the eye off of the first layer, so I could only see the images I cropped. Next I took the shape builder tool and clicked on alt/option to delete excess parts I didn’t want in my design. Next I took the two shapes and grouped them together to make them move as one. After that, I took the ellipse tool and made a circle around the whole design and made it have no stroke, then sent that to the back. Next I created a new circle and cropped it around the circle I just made and used the shift and alt tools to make it line up perfectly with the previous circle. Next I copied the outer most circle and pasted it in place. I used the shift and alt tool to make the circle come out a little bigger from the previous circle. Repeated that step twice then took the text tool and made a text on the path. I chose what font I wanted and made it all caps. I used the arrow tools to move my text along the path to make it appear on top. I took the next biggest circle and held shift down to make it align in the middle of my text. I made the stroke of the line increase to 32 points so that it covered my text. Next I went to stroke and showed all the options and made it dashed lined to create the rays effect. Made the points 8 and 7 to make the lines look just big enough. I took the scissors tool and cut the top half of the circle so that the letters were no longer covered. Then I took the outer most circle and increased the stroke to bring it in tight around the logo.
To make the logo become one and have it stay the same shape even if you shrink it down, I clicked on the bottom circle to click expand and then eventually the whole thing I selected and clicked expand again for the whole logo.
Com 210 